Skip to content
Employer Brand Strategy Sprint Series
:::

LEARN EMPLOYER BRANDING FROM GLOBAL EXPERTS

Limited tickets available

#03 The Key Ingredients For A Good Story with Screenwriter Jill Baer

The Key Ingredients For A Good Story with Screenwriter Jill BaerOn this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat with the highly experienced story-teller, Jill Baer. Currently a Content Writer at Netflix, Jill’s also spent plenty of time crafting her thoughts into stories as a TV screenwriter for ABC, CBC and NBC.  

The process of storytelling

Knowing how to put your ideas into action to create a story from scratch isn’t easy. Jill explains the framework that works wonders for her…which is definitely something that we can all take some inspiration from!

The key ingredients for a good story

What’s the ingredient that really keeps us hooked on our favourite TV shows and films? Is it essential for holding our attention in reality too?  

We discuss whether conflict is the key ingredient for making a story that’s worth listening to.

Adding empathy to your story

It can be tricky to form a story that will really resonate with different groups of people and create a reaction.

Jill tackles this issue head on and explains why focusing on the humanity of a character is so important.

Links and References:

Do you agree with what Jill has to say or do you have any questions for her? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "How To Handle The Haters" with Ryan Hanley, the Head of Marketing at Trusted Choice.

Recent Podcasts

#48 How Ann Zuccardy became an accidental neuroscientist

This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of…

#47 Doing the right thing by your customer with Jay Baer

On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.

#46 Using comedy to engage your audience with Jack Kester Milner

So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film.

#45 Telling your employer brand story with Lars Schmidt

On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.

Let’s Talk