The tools for the job
Chapter 8: Resources
Welcome to the resources page for chapter 8: The tools for the job.
Here you’ll find everything you need to accompany the eighth chapter of Getting Goosebumps.
In the final chapter, we define the best channels in which to measure the performance of your inbound marketing strategy, providing you with helpful tips and advice for success.
Online Tools
Sprout Social
A comprehensive social media management tool, Sprout Social features a bespoke analysis and reporting function. You can report across multiple platforms or produce in-depth reports on individual channels, assessing the reach and resonance of your messages.
Crazy Egg
Crazy Egg provides a heat map visualisation of where in your content people are clicking and what parts of your page are viewed most often. This is particularly useful for assessing landing pages, allowing you to customise your content around the places that are being interacted with.
HubSpot
Having coined the term ‘Inbound Marketing’, HubSpot have created one of the best tools in the business to enhance your inbound marketing strategy. Helping you to identify and maximise your buyer personas, attract visitors, convert leads and close customers, it pretty much does it all.
Google Analytics
Google Analytics is an essential tool in understanding your website traffic sources, ecommerce goals, search terms and audience demographics.
marketingplatform.google.com/about/analytics
Dash This
Dash This makes your reporting tasks simple, and pulls information from a range of sources. Allowing you to create weekly, monthly, quarterly and annual reports and providing an instant snapshot of your performance, Dash This is a great tool to add to your armoury.
Radian 6
Track your conversions across different social platforms and manage multiple social media accounts and campaigns from one dashboard. Allowing you to monitor social mentions across the web, you can gain valuable insights into the conversations your target personas are having online and engage with them on a personal level.
https://www.socialstatus.io/radian6-and-social-status/
Meltwater Buzz
Monitor your social media engagement and analytics through the Meltwater Buzz intelligence platform. Allowing you to develop stronger brand relationships and gain a fuller understanding of your social marketing campaigns this tool helps you recognise your social media ROI and act on it.
SourceHub
SourceHub, from Social Talent is a fantastic tool which allows you to generate Boolean search strings for recruiting online. Significantly cutting the time and effort involved in recruiting using LinkedIn, SourceHub can help you find the right candidates quickly and simply.
https://www.socialtalent.com/source
Recommended Reading
Inbound marketing
Brian Halligan and Dharmesh Shah
This book from HubSpot the founders of HubSpot is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and start-up bloggers, the book contains the latest information about customer behaviour and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.
Watertight Marketing: Delivering Long-Term Sales Results
Bryony Thomas
A straightforward, straight talking book, Watertight Marketing takes an in-depth look at how inbound marketing disciplines can directly influence the fundamentals of any business.
Socialize to Monetize
Gabriela Taylor
Socialize to Monetize takes you through 25 of the major social networking sites, from setting them up through to how they can be effectively leveraged to generate maximum return.
Download here: Marketing automation ebooks
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