How to use Emojis to Boost your Employer Brand

Emojis have taken the world by storm, becoming an essential part of digital communication.

These small images convey a thousand words, and incorporating emojis into your employer brand and recruitment marketing campaigns can help boost engagement and humanise your brand, giving it a unique personality that resonates with your target audience.

However, it’s essential to strike the right balance when using emojis.

Overusing them can make your marketing messages seem unprofessional or confusing, while using the same emoji repeatedly can dilute your brand image. Instead, focus on selecting appropriate emojis that enhance your marketing message and resonate with your audience, creating a captivating experience they’ll remember.

Choose the right emojis!

Ensure they reflect your brand. If you’re a tech company consider 📱💻 and if you’re in the pharma industry choose 🧬🦠🧪.  Also, ensure they are relevant to your messaging and the audience you are talking to!

Avoid potential for misinterpretation.

Some emojis have double meanings so it’s important to think about how emojis will be interpreted as often, they have some suggestive meanings!

Emojis will help you appear more human and likeable.

So they can be a brilliant showcase of your culture and values… and help you attract the right talent for your organisation. 

Attitudes are changing towards emojis used in workplace communications.

69% of people agree that emojis used in messaging increases the likeability of an individual. Step outside of rigid regulations and long held beliefs to incorporate emojis in your employer brand communications.

The digital age has significantly changed the way we communicate.

Some linguists consider emojis to be the first, true, universal language. Reach a broad audience and deliver your brand messaging in a human, sociable way!

How will you incorporate emojis in your digital communications?