How to Build a Careers Site to Match Your Employer Brand
By Ronnie Dungan on 22 February 2024
The Challenge
Intuitive aimed to align its careers site with a groundbreaking new employer brand strategy. Seeking to capture top talent in the medical tech sphere, it charged Careers Site specialist HappyDance with creating a vehicle that would revolutionise the firm’s candidate experience.
The mandate was to build a feature-rich site that would boost brand engagement, reduce bounce rates, and seamlessly blend in with Intuitive's employer brand vision.
The Solution
HappyDance kickstarted the six-month journey in September 2022, beginning with research and analysis of user needs, industry trends and benchmarks. Keeping close pace with the brand launch timeline was crucial.
Key to the strategy was crafting a framework that reflected Intuitive's position at the cutting-edge of medical tech. It needed to incorporate interactive employer brand elements like a tailored culture quiz with rich storytelling assets highlighting real employees and workplace perks.
The result was a visually rich careers site powered by emotive and authentic content, to bring Intuitive's employer brand pillars to life while guiding candidates smoothly through the application process.
Our unified dream team overcame roadblocks as they arose. We forged pathways for continual improvement through integrated CMS dashboards, enhanced job pages and ATS integrations.
The Results
The proof was in the metrics, which showed:
A 68.6% decrease in bounce rate
228.7% more time spent per session
34.9% more pages viewed
39.8% more completed applications
Intuitive's former Global TA Leader raved about the 61% organic traffic increase and "super happy" candidate experience.
He said: “To say I’m happy with the new careers site is an understatement. If I was a candidate I’d be super happy with the CX and the speed the pages loaded compared to our previous hosted site.”
Key Takeaways:
1. Immerse candidates in your employer brand story
2. Blend visual appeal with functional excellence
3. Continually optimise based on data and feedback
4. By fusing art and science, we produced an award-worthy site for Intuitive, destined to become the new gold standard in its industry.
By Ronnie Dungan - Content Writer