5 Signs You Need to Refresh your Employer Brand

Summer and Spring are all about refreshing and renewal. The first buds of spring lead the way to the glory of summer. The only constant is change.

But what if we told you that renewal and adaptability are as critical to surviving in employer branding as they are in life?

If any of these things have happened to your business since you first built your EB/EVP you may need a refresh.

Top Signs You should Refresh Your EB

1. It’s been a while

An EB created 18 months to 2 years ago in these turbulent times may not be still fit for purpose. The culture, behaviors, and motivators that you assessed two years ago may not accurately represent your workforce today.

2. There have been changes in your talent base

If your people have changed, your company experience has changed.

A slew of redundancies or, the opposite, an influx of new talent, can dramatically affect the culture and behaviors of the organization.

3. You have restructured

Changes in organizational structure such as leadership changes, mergers or acquisitions can have profound and wide-reaching effects on a team, and may necessitate an EVP reset or refresh.

4. Your branding is different

Changes in your corporate and/or customer branding affect how you communicate and behave as an organization.

5. The wider world has changed

PESTEL changes, that is, Political, Economic, Social, Technological, Legal and Environmental factors, mean both the company and employees must adjust to a new world and this will impact employee value proposition and culture.

Things like stability become more important during a recession and significant political change, for example. Sustainability is also under more scrutiny than ever, so brands have to put their best foot forward.

Is it worth refreshing your Employer Brand?

In a word, yes. Having an employer brand that no longer rings true with how your company operates and how your workers perceive it is as ineffective as having a poorly researched brand, or, worse still, no employer brand at all. Which is important because a recent LinkedIn report showed that:

Companies with a strong employer brand have a turnover rate 28 percent lower than companies with a weak or non-existent one.

- 75% of active jobseekers are more likely to apply for a role if the employer offering that role manages its employer brand.

- More than 50% of employees place more value on a company’s culture than even salary.

- 92% of candidates would consider leaving their current company if another employer with an excellent reputation offered them a job.

A recent survey revealed that a dismal 19 percent of companies even have an up-to-date, well-researched EVP. Which is great news... for you.

Given how important employer brand is to talent, refreshing things and keeping on top of any cultural and behavioral shifts will give you the edge over a whopping 81 percent of the competition.

If you would like to speak to one of our strategists about refreshing your Employer Brand get in touch.