Find resources from the Employer Branding Experts

Does Employer Branding Have the Antidote to 'Cancel Culture'?

UK marketers are apparently cancelling international campaigns, wary of offending other cultures. Should employer brand marketers also be worried?...

Employer Branding, Talent Attraction, Brand Authenticity Jun 23

Five employer brand reports to influence up and gain traction

If you want management to take your employer branding strategy seriously, here are some surefire ways to gain extra traction and get buy-in from your business leaders…

Talent Attraction, Operations, Employer Branding, Brand Authenticity Jun 23 2 min read

Employer Brand to Consumer Brand: Should They Match?

Strava and Nike are seeing the value of employer brands that align with their products. Is this approach beneficial to both employees and consumers?

Employer Branding, Operations, Talent Attraction, Career Sites Jun 16

Why AEVEX Saw the Need to Change its Employer Brand

Sarah Peck, Head of Talent Acquisition at AEVEX Aerospace and VP of Programs for San Diego SHRM, provides a glimpse of how acquisition activity lead to an employer brand change…

Employer Branding, Talent Attraction, Operations, Brand Authenticity Jun 16 4 min read

Obvious Signs you Need to Refresh Your EVP

If change is afoot within your organisation, you probably need a re-evaluation of your employer brand. Here are some subtle and not-so subtle signs to look out for…

Employer Branding, Brand Authenticity Jun 16 3 min read

The Secret Sauce for Employee Wellness

Wellbeing initiatives reduce stress and burnout, but are employers approaching employee wellness the right way?

Talent Attraction, Employer Branding, Operations Jun 15

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